Radio spot creation and production in Ghana; Are we getting it right?
Growing up in the streets of Ghana, one thing was clear to baby boomers – an abundance of …
Innova DDB Ghana launches debut Album, “Strictly After Hours”
9th July 2024, Accra, Ghana – Innova DDB Ghana, a leading advertising agency, is proud to announce the …
Building client-agency relationships, building brands.
A good client-agency relationship is the heart of great Advertising. Today, within the advertising industry, a mutual value-based …
Battle of the Titans: Brand CMOs, Commercial CMOs, and Enterprise-wide CMOs – Who Reigns Supreme in Marketing?
“I know that half of my advertising dollars are wasted…I just don’t know which half”,” says John Wanamaker, …
Artificial Intelligence (AI) and the Creative Economy: Friends or Foes?
The COVID-19 pandemic brought unprecedented challenges to Ghana, Africa, and the global community. However, amidst these adversities, we …
A PR Glimpse into Tomorrow
Environmental, Social, and Governance (ESG) storytelling, the new future of Public Relations. Digitalization has emerged as a transformative …
Fidelity Bank’s journey from bold Beginnings to unmatched leadership
Introduction: A Legacy of Bold Beginnings In 2006, at a time when banking halls were cold, transactional spaces …
Sweat, smiles, and silverware: Prudential Life Insurance Ghana’s thrilling experience at the UKGCC Corporate Sports Jamboree 2025
On January 25, 2025, we actively participated in the UK-Ghana Chamber of Commerce’s Corporate Sports Jamboree 2025, held …
Driving sustainability, one electric vehicle at a time
Prudential Life Insurance Ghana has taken a significant step towards reducing its carbon footprint with the launch of …
A decade of excellence: Prudential Life awards staff, agents, partners at 10th Anniversary Gala
Prudential Life Insurance Ghana as part of its 10th Anniversary celebration, held a Gala and Awards ceremony to …
