Celebrating Breast Cancer Awareness Month at Kempinski

Accra, 31 October 2024 – Globally, October is recognised as Breast Cancer Awareness Month, dedicated to raising awareness of breast cancer, early diagnosis and treatment. In Ghana, breast cancer has become the most commonly diagnosed cancer among women, prompting an increasing number of organisations, including Kempinski Hotel Gold Coast  City Accra, to advocate for early detection and support efforts to reduce breast cancer mortality in the country.

Since its launch in 2023, BE Health, the flagship corporate social responsibility programme by Kempinski Hotel Gold Coast City, has championed the fight against breast cancer in collaboration with Breast Care International (BCI) Ghana. Throughout October, the hotel led several initiatives under the theme ‘Early Detection Saves Lives’, which included guest donation drives, educational seminars, health screenings and wellness walks.

One of the campaign’s highlights was the ‘Walk for the Cure’, organised in partnership with Breast Care International. Held in Ejisu, Ashanti Region, and under the theme ‘Together We Can Change the Narrative about Cancers in Africa’, the event gathered thousands of individuals, including healthcare professionals, students, breast cancer survivors and business and community leaders in a powerful show of support for breast cancer advocacy. Additionally, Kempinski hosted BCI’s fundraising event and supported the sod-cutting ceremony for the Otumfuo Osei Tutu II Comprehensive Cancer Centre of Excellence.

President of Breast Care International, Dr. Beatrice Addai Wiafe, expressed her gratitude to the hotel for their strong partnership and continued support.

The hotel has committed to sponsoring healthcare professionals for oncology training, as well as supporting the treatments of patients affected by breast cancer. Hotel guests looking to make a difference can also donate GHS 15 (1 Euro) with each night’s stay or through purchasing the ‘BE Health Elixir’ mocktail and BE Health Salad.

-ENDS-

About Kempinski Hotel Gold Coast City Accra: Kempinski Hotel Gold Coast City Accra is a luxury lifestyle destination that has been designed to offer the highest standards of European luxury with the remarkable warmth and hospitality that Ghanaians are renowned for. Kempinski offers 269 rooms including luxury suites and presidential suites. The hotel is located in the downtown area in close proximity to the State House, the Accra International Conference Centre and the National Theatre.

About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80 hotels and residences in 34 countries and currently has more than 41 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

www.kempinski.com www.ghadiscovery.com

Media contacts:

Theodora M. Yebuah · Assistant Marketing Manager                             

Kempinski Hotel Gold Coast City Accra

PMB 66 – Ministries · Gamel Abdul Nasser Avenue, Ridge · Accra · Ghana

T +233 24 243 6000 · theodora.yebuah@kempinski.com