Vivo Energy Ghana launches She’llFix campaign to equip female drivers with car maintenance skills
Vivo Energy Ghana launches She’llFix campaign to equip female drivers with car maintenance skills
Accra 3rd October 2025 – In line with its core values, particularly safety and care, Vivo Energy Ghana, the exclusive distributors and marketers of Shell branded fuels and lubricants, continues to pioneer initiatives that create real impact for its people, customers and the communities it serves.
Anchored on these values, Vivo Energy Ghana, has launched the maiden edition of She’llFix, an industry-first initiative designed to equip female drivers with essential car maintenance skills. The launch took place at the Shell Airport City service station in Accra and attracted female drivers, partners, industry stakeholders, and the media from all across the country.
The launch of She’llFix featured a series of insightful presentations on car maintenance, road safety, and a session dubbed “the police and you”, which provided participants with experiential knowledge to improve their driving experiences.
A major highlight of the launch event was the practical basic car maintenance demonstration, during which participants learned how to check oil levels, jump-start a car battery, and handle common roadside issues. One of the key takeaways was that the first step in car care is identifying and knowing the right products to use for your car. With Shell’s range of high-quality fuels and lubricants, participants were educated on how choosing the right products protects their engines, improves performance, and guarantees long-term vehicle health.
Adding excitement to the day, a Spin the Wheel session gave participants the chance to win amazing prizes and goodies, including Shell cards, insurance discount coupons, branded She’llFix souvenirs, free makeovers, and more.
In his keynote address, Mr. Christian Li, Managing Director of Vivo Energy Ghana underscored the company’s commitment to championing diversity, inclusion, and empowerment. He highlighted that She’llFix is an extension of ShePower, the company’s flagship diversity and inclusion programme, and aligns with its vision of becoming the leading and most respected energy business in Africa.
“At Vivo Energy, we live by our core values of Safety, Excellence, Caring, Respect and Integrity. She’llFix brings these values to life by equipping women with the knowledge and skills to drive safely, confidently, and independently,” he said. “She’llFix is our way of showing you that we see you, we respect you, care for you and believe in your potential,” he further stated.
The special Guest of Honour, Madam Esther Ambah Numaba Cobbah, President of the Institute of Public Relations (IPR) Ghana, commended Vivo Energy Ghana for this innovative initiative. She remarked: “I sense that Vivo Energy is an organisation that seeks to showcase the capabilities of women in even technical areas in society, and I feel very excited to be part of this She’llFix initiative. I am confident it will successfully change the orientation of women regarding the management of vehicles and the preconceived ideas about women not being able to handle technology will once again be shattered.”
The launch also featured an exhibition walkthrough, where participants could engage with car maintenance experts, partners, and product displays designed to enrich their overall experience.
This initiative is a testament of Vivo Energy Ghana’s continued commitment to empower its customers and the communities it serves.
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Media contact:
Shirley Tony Kum
Corporate Communications Manager
Vivo Energy Ghana
+ 233 540 116 600
Notes to editors:
With a vision to become Africa’s leading and most respected energy business Vivo Energy Ghana, the company that distributes and markets Shell-branded fuels and lubricants was established in 2013. The Shell brand has been in Ghana since 1928. Vivo Energy Ghana has a fuels storage capacity of 11,000m³ and 232 service stations, with many offerings Shell Cards and convenience retail stores.
The Vivo Energy Group operates and markets its products in countries across North, West, East, Southern Africa and in the Indian Ocean Islands. The extended Group has a network of over 3,900 service stations in 28 markets operating under the Engen and Shell brands and exports lubricants to a number of other African countries. Its retail offering includes fuels, lubricants, card services, convenience stores, restaurants, and other non-fuel services. It provides fuels, lubricants, liquefied petroleum gas (LPG) and chemicals to business customers across a range of sectors including marine, aviation, mining, construction, power, transport, agriculture and manufacturing. It is continuing to develop innovative energy solutions to enhance sustainability.
The Company employs around 6,000 people and has access to over 2.1 billion litres of fuel storage capacity.
For more information about Vivo Energy please visit www.vivoenergy.com.
